What Exactly Do Consumers Like About Fitness Focused Wearables Anyway?

Fitness wearables are a booming industry. Like most technology, the trend is driven by constant innovation. Wearable technology can be seen to stretch back to the early 1500s, when the Nuremberg Egg became one of the first portable timekeeping devices, or even the 1600s, which saw the rise of the abacus ring in China. The… Read More

How Fear of Missing Out (FOMO) Impacts What Consumers are Buying

The acronym “FOMO” — fear of missing out — is most often associated with social media and refers to the anxiety caused by reading other people’s posts about where they are and what they’re doing. For marketers, FOMO can be an asset — and is not limited to social media. A message on your website,… Read More

How Brands Can Effectively Use Retail Pop-Ups

The constant connectivity that consumers experience makes it harder for retailers to stand out because it increases competition to the point that having a unique product or service isn’t always enough to be noticed. The defining factor becomes the customer experience, so much so that some projections expect experience to completely trump price and product… Read More

The Perception of Value in Retail Goods

The perception of value in retail goods stems from the notion that the consumer believes (or doesn’t believe) a product will satisfy their needs. It becomes a complex synthesis in the mind of the consumer that includes price, brand and social proof. Because of this, retailers need to improve the price perception of goods to… Read More

Health Conscious Consumers Drive Technology Advances

As Americans have become more health-conscious, focusing on food and exercise choices and the effect on overall health, new trends have emerged to fulfill the demands that help consumers do this with ease. These trends impact shopper behavior and affect purchase decisions on items like groceries, clothing, and dining. New technologies make these trends easier… Read More

Commitment Issues: The Role of Contracts in Subscription Based Services

The shift to mobile isn’t the only way that consumers are changing the way they shop. In fact, 80% of customers are demanding new consumption models, including subscription-based services. Businesses that utilize this model see significant growth, even for niche products and services; for example, Dollar Shave Club tripled its annual revenue between 2013 and… Read More

The Top Psychological Triggers that Impact Customer Purchasing Decisions

If you are seeking to grow your business, one of the most effective strategies is to develop a solid understanding of both your target audience and the psychological triggers impacting customer purchase decisions. Increasingly, companies are considering the psychology of customer purchase decisions when planning their marketing strategies as they seek to more effectively define… Read More

How Digitized Supermarkets are Game Changers for Retail

Technology is the catalyst for change, and in retail, it’s changing the way businesses interact with consumers (and enhance their relationships) while making daily operations easier and gaining revenue for the business itself. Digital technology in general and mobile technology, in particular, have brought a new wave of innovation that completely changes the game for… Read More