ST. PETERSBURG, FL. – Cox Target Media is proud to announce that Charlie Kotovic has joined the company, taking on the role of Sales Director of Consumer Packaged Goods (CPG) and Retail Accounts. He oversees the development of new business relative to print circulars, digital print-at-home coupons and targeted direct mail campaigns within the CPG industry.
Kotovic brings over 15 years of expertise with fully integrated marketing solutions. This includes traditional and digital media, shopper marketing solutions, direct mail and targeting applications, rich media and digital advertising, mobile marketing and promotions, and consultative selling approach.
Prior to joining CTM, Kotovic held a senior sales position at Valassis for 17 years, which included responsibility for $29 million in annual revenue, national and targeted FSIs, sampling events, direct mail and solo print events, new account leadership and successful long term MSA negotiations and contracts. Additionally, he worked for Coupon.com as Sales Director, leading all aspects of strategic digital partnerships with such clients as General Mills, Hormel, SC Johnson, 3M, Land O’ Lakes, The Schwan Food Co., Lifetouch Inc., and Sara Lee Co. His career highlights include successfully securing new long-term digital contracts, increasing revenue from $8.2 million to $14.2 million.