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Cox Target Media® Direct Mail Brings in Foot Traffic for National Grocery Chain

Marketing Objective

To measure the effectiveness of Cox Target Media in generating coupon redemptions and higher average tickets and sales.

Mailing Strategy/Campaign

  • 460,000 homes mailed twice within 2 markets
  • 200,000 homes in Portland, OR mailed $10 off $50 or more
  • 30,000 homes in Spokane, WA mailed $5 off $30 or more offer
  • Test and control stores were geographically distant from one another and had similar sales trends and demographic/consumer behaviors.

Test Results

  • 2.4% redemption rate for Cox Target Media offer
  • 3x higher average ticket with Cox Target Media offer
  • 10% increase in sales with Cox Target Media offer


The test results confirm the Cox Target Media audience is highly responsive to offers in the grocery store category. With a large number of redemptions at a greater average ticket, the campaign reached the right audience and increased sales.